Balanced identity theory Review of Evidence for Implicit Consistency in Social Cognition
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چکیده
Balanced identity theory was originally formulated as " A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept " (Greenwald et al., 2002). In this review, we used a new name— " Balanced Identity Theory " (BIT). Aside from this name change, the underlying theory is unchanged. BIT has roots in three major mid-20th-century theories of cognitive– affective consistency: congruity theory (Osgood & Tannenbaum, 1955), cog-nitive dissonance theory (Festinger, 1957), and balance theory (Heider, 1958). As described by Greenwald et al. (2002), balanced identity theory rests on three assumptions. First, social knowledge is defined as knowledge of persons (including self), groups, and their attributes (including valence) that can be represented as a network of associations using node (concept) and link (association) diagrams such as that in Figure 8.1. Second, the self is a central entity in the associative knowledge structure and is represented as a node that is highly connected in the structure. Third, positive and negative valence can be represented as nodes in the associative structure, permitting (for example)
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Running Head: BALANCED IDENTITY Balance Identity Theory: Evidence for Implicit Consistency in Social Cognition
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تاریخ انتشار 2012